In this talk, I will discuss recent advancements in the tidal Love numbers and tidal heating of BHs and exotic compact objects. In particular, I will show that contrary to popular belief, tidal Love numbers of rotating BHs are non-zero and for exotic compact objects the Love numbers have a Logarithmic dependence on compactness. I will also demonstrate how tidal heating can be used to test the quantum nature of gravity at the horizon scale.